Customer Foundations Building Blocks


  • Definition of Ideal Customer Profile (ICP) for Your Product or Service
  • Customer Interviews to Understand Need, Spend and Messaging
  • Customer Persona Development

Market Sizing

  • Measure overall size of market
  • Identify and measure market segments including beachhead and secondary markets
  • Helping insiders (team) and outsiders (investors, board members, potential hires) understand expansion plan and potential
  • Comparable markets and comparable expansion examples

Partnership Opportunities

  • Business Development Opportunities Assessment
  • Development of Ideal Customer Profile (ICP) for Partnership and BD Opportunities
  • Customer Interviews to Understand Need
  • List Development


  •            Competitive Landscape
  • Market Spend on Similar Products and Alternative Solutions
    • How you win & areas to improve